How I can help
I am a consultant Marketing Director. I help B2B brands transform their business.
I explore an organisation's current reality and future ambitions. I pinpoint what is required and design their marketing and business development strategy.
I then oversee this change; hiring & coaching the right people, deploying the most effective technology, designing & activating growth channels.
I enable clients to sustain this change without me by developing their inhouse capabilities.
A bit about me...
I have 15 years' experience in marketing and business development. My experience ranges from working for global corporations to start-ups.
I spent 7 years at Google advising CMOs and CEOs of global brands on their digital strategy. I received several Google awards for transformational strategy, business development and product innovation.
I have also worked at startups such as Wooshii, a video production marketplace, where I was VP of Marketing and Business Development and created a new service that is Wooshii's most profitable solution.
In 2016, I established my own practice advising B2B organisations on their growth strategy.
Examples of client projects
I design and activate a comprehensive lead generation programme which includes email, events, content, paid media and PR
I identify the most suitable ways to resource an organisation, whether that be hiring inhouse or agency. I scope the roles and hire the right people.
Strategy & Management
I designed the growth strategy for several global businesses & oversaw this change across the organisation. I supported senior leaders by leading their teams in partnership with them.
I identified the unique value proposition & pricing for organisations. I designed organisational narratives which informed all external comms: websites, sales decks, videos etc.
I conducted in-depth research in areas such as audience persona, user journey, content consumption and brand perception, providing actionable insights.
I designed impactful lead-generating programmes (covering email marketing, events, content marketing, paid media and PR).
I identified the roles required to enable businesses to grow & the most suitable ways in which to resource them. I recruited agencies & inhouse marketers. I coached inhouse teams, developing their skillsets, mindsets & behaviours.
I researched & deployed smart technology solutions to accelerate organisational growth (e.g. lead generation tools, co-designing CRM architecture for global businesses).
What clients say
Anna has been a creative & smart thought partner to BRIDGE and to me personally. She unlocks B2B marketing expertise from within a business, which has had a huge impact on the growth of our organisation. She is a joy to partner.”
Lianna Richardson, Global Director Of Strategy, BRIDGE Partnership