What do popular YouTube channels have in common?
Consistency - all the best channels have a unique style and a specific language they talk to their followers in. Regularity - They all have a timetable and regularly post. We're talking several times a week. This is how they hook their subscribers. Leadership - When you are passionate about something, people will follow. They often have a leader who imbues the qualities that their subscribers admire. Creed - They have a specific purpose, a belief system, a philosophy which runs throughout their content. Specific - They are niche. They are the best answer to people's questions. Communicate - They listen to their audience. They create content based on feedback. They invite conversation and debate. Some great examples: Jenna Marbles, Michelle Phan, Sorted Food, Jack's Gap, Community Channel.