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Remember these 4 things when making video

September 20, 2016

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What do popular YouTube channels have in common?

August 22, 2016



Consistency - all the best channels have a unique style and a specific language they talk to their followers in.
Regularity - They all have a timetable and regularly post. We're talking several times a week. This is how they hook their subscribers.
Leadership - When you are passionate about something, people will follow. They often have a leader who imbues the qualities that their subscribers admire.
Creed - They have a specific purpose, a belief system, a philosophy which runs throughout their content. 
Specific - They are niche. They are the best answer to people's questions.
Communicate - They listen to their audience. They create content based on feedback.  They invite conversation and debate.

Some great examples: Jenna Marbles, Michelle Phan, Sorted Food, Jack's Gap, Community Channel.

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