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August 22, 2016

Almost all of the most successful campaigns on YouTube have had dedicated ad spend behind them. Some of the most successful: Kmart, Reed, Volvo trucks ALL had an advertising strategy behind them. They did not simply upload a video and hope it would go viral. You can ad...

August 22, 2016

Consistency - all the best channels have a unique style and a specific language they talk to their followers in.
Regularity - They all have a timetable and regularly post. We're talking several times a week. This is how they hook their subscribers.
Leadership - When yo...

August 22, 2016

1) Thumbnails, titles, tags: make sure that your video is optimised for success. The 'three T's' all need to tell a cohesive and compelling story. 

Thumbnail tips: make sure it's a good size on all devices (check on your mobile), close ups of faces work well, high con...

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Remember these 4 things when making video

September 20, 2016

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