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September 20, 2016

Hook them in the first 5 seconds: people click off very quickly. Make sure you do everything you can to grab them early. Also, if you are thinking of turning your video into an ad, products like YouTube TrueView are designed to let the user skip after 5 seconds.

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August 22, 2016

Almost all of the most successful campaigns on YouTube have had dedicated ad spend behind them. Some of the most successful: Kmart, Reed, Volvo trucks ALL had an advertising strategy behind them. They did not simply upload a video and hope it would go viral. You can ad...

August 22, 2016

Consistency - all the best channels have a unique style and a specific language they talk to their followers in.
Regularity - They all have a timetable and regularly post. We're talking several times a week. This is how they hook their subscribers.
Leadership - When yo...

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Remember these 4 things when making video

September 20, 2016

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